Rolls-Royce expands to build bespoke cars for super-rich

Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models.

It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.

Although UK petrol and diesel car sales are due to be phased out by 2030, the boss of Rolls-Royce declined to say whether the firm would stop selling cars with combustion engines to clients abroad.

Rolls-Royce sold 5,712 cars in 2024, down from its record of 6,032 in 2023, but the total value of its sales was higher due to it selling more bespoke builds.

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